How to Create and Customize a Drip Email Campaign

In this video, we will guide you through the process of creating and customizing a drip email campaign from scratch.

Step 1: Access the Drip Campaigns

Click on the Campaigns menu.
Select Drips.
Click on the Create Drip option.
Give a name to your drip, e.g., "Sign Up Followers".

Step 2: Select the Sender

Choose the sender for this drip.
If your desired sender is not listed, create a new sender.

Step 3: Customize Your Drip Content

A drip campaign is a sequence of emails sent at different times to users. For example, if targeting new signups on your website, you might create a drip for "Hooli" with the subject "Welcome to Hooli. Let's get started."

Personalize your subject line.
Customize your email preview text by clicking the Edit Preview Text button.
Use the editor to choose different content pieces or rows for customization.
Divide the page into columns as needed (e.g., two columns, four columns, custom post column with image).
Select from a variety of pre-created templates for different occasions, such as a welcome email.

Step 4: Add and Customize Additional Emails

Click on Add Email to include more emails in your drip campaign.
Customize the timing for each email:
- First email: Send immediately upon subscription.
- Second email: Send after one day at a preferred time (e.g., 10 am).
- Third email: Send after three days at a preferred time.
Exclude specific contacts using exclusion lists.

Step 5: Set Email States

Ensure emails are set to Active state to be sent.
Emails in Draft state will not be sent.

Step 6: Preview and Finalize Your Drip

Use the Preview Drip option to visualize the sequence.
Enter a user's contact to see how the drip will be sent.
Utilize advanced settings to skip weekends or track with Google Analytics.
Preview how emails will appear on mobile and in different modes (dark/light).

Finally, save your drip campaign. Congratulations, you have successfully created your drip!

Thank you for watching.