How to Analyze and Report on Your Drip Campaign's Performance

In this tutorial, we will explore the analytics and reporting features of your Drip campaign. Follow these steps to understand how to analyze your campaign's performance effectively.

Accessing Drip Campaign Analytics

1. Navigate to the trips page from your campaign strips.

2. Click on the hamburger menu and select "Info".

3. In the "Info" section, you can view all the trip steps of your Drip campaign, including which are active and which are paused.

4. For each trip, high-level stats such as sent, opened, and clicked are available.

Viewing Drip Campaign Reports

1. Go to the report section of any Drip campaign.

2. In the "Overview" tab, you can see the content of step 1 as selected. You can also verify the content of steps 2 or 3.

3. In the performance pane, view the analytics for each step.

Analyzing Overall Performance

• View overall stats and engagement over time, including opens and clicks.

• Check geo stats to see how your campaign is performing in different countries.

• Review device stats to understand what types of devices your users are using.

• Identify the most clicked links in your trip steps.

• Examine email client stats to see which email clients your users are using.

Using the Heat Map

The heat map allows you to see where users are interacting most with your email. For example, users may interact most with a checkout link. You can view this in a larger pane and share the heat map by copying the link and sharing it with others.

Contact Section

In the contact section, you can see which contacts the trip step was sent to, which contacts opened them, and which contacts clicked them. You can export these contacts by clicking "Export Click Contacts" or "Export Open Contacts".

By using the trip step selector from the heat map, you can analyze each trip step individually.

That's it. Thank you for following this tutorial on analyzing and reporting your Drip campaign's performance.