Creating a New Segment with Email Unsubscription Condition in Audience Management

02:38 mins
S

SendWorks

Updated on Nov 27, 2024

Welcome to SendX!

In this tutorial, we'll show you how to create a segment of unsubscribed contacts in just a few easy steps. Let's get started!

Step-by-Step Guide to Creating a Segment of Unsubscribed Contacts

  1. Access the Audience Tab:
    • Begin by clicking on the Audience tab located in the navigation bar.
  2. Select Segments:
    • From the drop-down menu, choose Segments.
    • Here, you can view all the segments you have created.
  3. Create a New Segment:
    • To add a new one, simply click on the Create Segment button.
  4. Name Your Segment:
    • Let's give our segment a name. In this case, we'll call it Unsubscribed Contacts.
  5. Create a New Group:
    • A group is a set of conditions that contacts must meet to be part of the segment.
    • Click the New Group button to create a new group.
  6. Choose Between 'Or' and 'And':
    • You have the option to switch between or and and when dealing with multiple groups.
    • With or, at least one of the group conditions must be met, whereas with and, all group conditions need to be satisfied.
    • Let's go with and for this example.
  7. Add Conditions to the Group:
    • Begin by clicking on Add Condition to start with one.
    • Choose from various entities like contacts, lists, and newsletters. For this example, we'll select Contact.
  8. Set the Condition:
    • Select Unsubscribed from all email communication from the drop-down list to set the condition for the segment.
    • Click on Yes to specify that the condition Unsubscribed from all email communication equals Yes.
  9. Save the Condition:
    • Click Save to confirm the condition for the segment.
  10. Preview the Contacts:
    • Select Update Contacts to view a preview of the contacts that align with your specified criteria.
    • Keep in mind that segments are dynamic, allowing contacts to automatically join or exit the segment depending on whether they fulfill the conditions.
  11. Create the Segment:
    • Once you're happy with your segment, click Create Segment.

And that's it. Your segment is now ready. You can use it to target unsubscribed contacts and take appropriate actions. Stay tuned for more tutorials on how to get the most out of SendX.