Creating a Contact Segment Based on Lifetime Value Range
SendWorks
Updated on Dec 03, 2024
This tutorial will guide you through the process of creating a segment for contacts whose lifetime value falls within a specified range.
From the team dashboard, click on the Audience tab located in the top navigation bar.
Click on Segments to proceed to the segment screen.
On the segment screen, click on Create Segment.
Provide a name for your segment. For example, "Between $500 and $2,000" for contacts who have spent between $500 to $2,000.
Click on New Group and then click on Add Condition.
Click on Choose an Entity and select Contacts.
Click on Choose an Action and scroll down to find the option called Lifetime Value.
The lifetime value of a contact is the aggregate of the revenue collected from platforms like Shopify, WooCommerce, Stripe, PayPal, and Revenue API.
Select the Lifetime Value option and provide a range. Remember, the minimum and maximum values are inclusive. For instance, a contact with exactly $500 of revenue will be included in the segment.
Set the minimum value to $500 and the maximum value to $2,000.
Click on Save and then click on Update Contacts to view all the contacts for this segment.
Once you're satisfied with the contacts included, simply click on Create Segment.
And that's all you need to do to create a segment for contacts having a lifetime value between a specified range.