How to View and Analyze RSS Campaign Reports

In this video, we will learn how to view and analyze RSS campaign reports. Let's explore the steps involved in accessing and understanding these reports.

Viewing the Report

• Locate your existing RSS campaigns.
• Click on the View Report button to access the report.
• Observe the executions of your RSS campaign along with high-level statistics for each execution.

Understanding the Report

Each RSS campaign execution provides the following details:

• Status and statistics such as Sent, Opened, and Clicked.
• To view a detailed report of a specific execution, click on View Report for that execution.

Example: Execution 5

Execution 5 was sent out on September 27th at 8 AM. The detailed report includes:

• Overall performance stats: Sent, Opened, Clicked, Unique Opens, and Clicks.
• Engagement Over Time: Day-wise open and click stats.
• Geo Stats: Activity in each country.
• Device Stats: Activity based on device type.
• Most Clicked Links in the RSS campaign execution.
• Email Client Stats.
• Heat Map: Clicks on the execution content. Click View Larger for a detailed version.

Sharing and Exporting Data

• To share the heat map, click on the Share button, copy the link, and share it.
• View details of contacts who received, opened, clicked, unsubscribed, or bounced.
• To export open email contacts, click on Export Open Contacts. The data will be sent to your email.

Switching Between Executions

You can switch to other executions and view their detailed reports.

Overview Tab

Switch to the Overview tab to see:

• Detailed overview of the RSS campaign.
• Basic information about the campaign.
• Recipient details and schedule conditions.
• RSS campaign content structure.

That's it for this video. Thank you for watching!