Advanced Deliverability Analytics
SendX
Updated on Jan 18, 2026
Advanced Deliverability Analytics: A Step-by-Step Guide
Want a clearer view of how your emails are performing? Advanced Deliverability Analytics provides detailed insights into your email sending and deliverability performance. In this guide, we'll walk you through the simple steps to use and understand the Advanced Deliverability Analytics add-on and start exploring your deliverability data with ease.
Getting Started
Click on the profile icon in the navigation bar.
Select Settings from the drop-down menu.
Select Add-ons from the menu.
In the list of add-ons, select Advanced Deliverability Analytics.
In the Advanced Deliverability Analytics section, click on the Analytics tab.
Click on the moon icon in the navigation bar to shift to the light theme.
Exploring Analytics Views
Explore the different analytics views to gain insights into your email performance. Let's review the key metrics displayed:
API Metrics: Shows how many emails were processed through the API and how many were dropped.
Deliverability Metrics: Tracks sending performance, including sent emails, SMTP drops, delivery rates, and hard and soft bounce rates.
Engagement Metrics: Measures recipient interaction through open counts and click percentages.
Advanced Email Analytics
Advanced email analytics go beyond default statistics. These include:
Provider-Level Data: Highlights where deliverability may be breaking down.
Soft and Hard Bounce Analytics: Helps better understand list quality and improve future imports.
The interactive charts allow you to visualize trends over time and identify any issues or improvements in your deliverability.
Email Status Definitions
Processed Emails: Emails accepted by the system and prepared for sending.
Dropped Emails: Emails not sent due to issues like suppression, invalid addresses, or policy rules.
Sent Emails: Emails successfully handed off to the recipient's mail server.
Delivered Emails: Emails successfully delivered to the recipient's mailbox provider.
Hard-Bounced Emails: Emails that failed permanently due to invalid or non-existent addresses.
Soft-Bounced Emails: Emails that failed temporarily due to issues like full inboxes or server unavailability.
Downloading Reports
In the chart options, click the icon resembling a list to download the reports. You can download them via SVG, PNG, or CSV files.
Conclusion
Advanced Deliverability Analytics gives you real-time insights into your email performance, including API activity, delivery rates, bounces, and engagement. You can view overall stats or drill down by provider, group, or domain to spot trends and optimize your sending.