How to Navigate and Analyze DRIP Reports Effectively

In this guide, we will walk through the process of navigating and analyzing DRIP reports. Follow these steps to gain insights into your DRIP campaigns.

Viewing a DRIP Report

1. Hover over the desired DRIP.
2. Click on View Report to access high-level statistics for the nine steps in the DRIP.
3. Review the status of the DRIP steps, including Sent, Open, and Click Stats.

Accessing Detailed Reports

1. To view a detailed report, click on View Report again to redirect to the Performance page.
2. On the Performance page, you will see the report for DRIP step 1.
3. Examine higher-level stats of the DRIP step and adjust the time period as needed.

Analyzing Engagement and GeoStats

• Review the engagement graph to see daily stats of clicks and opens for the DRIP step.
• Check GeoStats to understand activity based on country.
• Analyze device-wise stats for each device used.

Understanding Clicks and Email Clients

• Identify the most clicked links in the DRIP step.
• Determine which type of email client users have been using.

Using the Heatmap

1. View the heatmap for the DRIP step content to see contact click frequencies.
2. For a detailed view, enlarge the heatmap and explore the DRIP step.
3. To share the heatmap, click on Share, copy the link, and distribute it as needed.

Managing Contacts

• Access a list of contacts to whom the DRIP step has been sent.
• Identify contacts who have opened emails and clicked on links.
• Export the list of contacts, which will be sent to your email.

Exploring DRIP Step Overview

1. Change the DRIP step to view its performance report.
2. Visit the Overview section for a detailed overview of the DRIP step, including status, schedule conditions, and content.

This concludes our overview of DRIP reports. Thank you for watching!