Using Campaign Auto Warm Up for Email Marketing

When you're using a new email marketing platform or want to increase your domain or IP reputation, the Campaign Auto Warm Up add-on can be a valuable tool. Here's a step-by-step guide on how to use this feature effectively.

Enabling Campaign Auto Warm Up

1. Click on the profile icon in the navigation bar.

2. Select Settings from the drop-down menu.

3. In the Settings menu, click on Add-ons.

4. Choose Campaign Auto Warm Up from the list.

5. Toggle the switch to enable the Campaign Auto Warm Up feature.

This feature will be available when you're creating campaigns and scheduling the sending.

Using Campaign Auto Warm Up in Campaign Creation

1. Click on the Campaigns drop-down in the navigation bar.

2. Select Newsletters from the drop-down menu.

3. Use an existing newsletter campaign or create a new one. The Campaign Auto Warm Up will be part of the workflow.

4. Select the Edit Recipients step to access the scheduling step.

5. In the navigation bar, click on Schedule.

6. Select the Auto Warm Up Mode button.

7. In the Schedule section, click on View Detailed Warm Up Plan.

Here you will see your customized email plan based on the size of your list, the inbox providers you're sending to, and the auto warm-up type.

Choosing the Right Warm-Up Plan

A pro tip is that the better your domain and IP reputation is now, the faster warm-up type you can select. Here's how to choose and compare different plans:

1. In the form, select Medium Balanced Approach for the auto warm-up type.

2. Change it from a medium to a slow type of plan to see the difference.

3. Click on View Detailed Warm Up Plan in the form section.

4. Observe how the plan now delivers the emails over five days.

5. To compare, select Slow Conservative Approach from the auto warm-up type drop-down menu.

6. Then select Fast Aggressive Approach type.

7. Click on View Detailed Warm Up Plan to see more information.

With the fast approach, the plan is executed over three days instead of five, increasing the chances of improving your deliverability.

Finalizing Your Campaign

Now the only thing left to do is click on the Deliverable button and then click Send.