How to Analyze Newsletter Campaign Reports

In this video, we will explore how to analyze newsletter campaign reports effectively. Follow these steps to understand your campaign's performance better.

Step 1: Accessing the Campaign Report

• Hover over the desired newsletter campaign.
• Click on View Report to be redirected to the performance page of the campaign.

Step 2: Understanding High-Level Stats

On the performance page, you will find high-level statistics such as:

• Number of contacts the campaign was sent to.
• Number of contacts who opened the campaign.
• Unique opens and unique clicks.
• Revenue stats (if revenue-related integration is enabled).

Step 3: Engagement Over Time

To analyze engagement over time, you can view:

• Day-wise stats of opens and clicks over the last six months.

Step 4: Geographical and Device Stats

Check how your contacts are performing based on:

• Geostats: Performance in different countries.
• Device Stats: Performance on various devices.

Step 5: Analyzing Links and Email Client Stats

• Identify the most clicked links in your campaign.
• Review email client stats to see which client performs better.

Step 6: Heatmap Analysis

• View the heatmap of your campaign to see where users clicked and spent their time.
• For a detailed view, click on View Larger.

Step 7: Contact-Level Information

Scroll down to view:

• Contact-level info for recipients of the campaign.
• List of contacts who opened the email and clicked on the data.

Step 8: Overview Tab

On the Overview tab, you can find a detailed overview of the campaign, including:

• Status of the campaign.
• Subject and sender information.
• Design, content, and recipients details.
• Overall content of the campaign.

And that's it for this video. Thank you for watching!