Setting Up Triggers for Subscribing Contacts to a DRIP Campaign

In this tutorial, we will explore various types of triggers you can set up to subscribe your contacts to a DRIP campaign. We will cover both direct and indirect triggers.

Types of Triggers

For a DRIP campaign, there are two types of triggers:

• Direct Triggers

• Indirect Triggers

Direct Triggers

Direct triggers start with an automation trigger. Here's how you can set them up:

1. Go to the "Automate" tab and click on "Automations".

2. Create a new automation and choose from a list of triggers, including external integrations like Shopify.

3. For example, if a contact gets a specific tag added, such as "test trip", they will be added to your DRIP campaign.

4. Once the automation is started, any contact with the "test trip" tag will be subscribed to the DRIP campaign.

To test this, edit a contact by adding the "test trip" tag. Check the contact's timeline to confirm the subscription to the DRIP campaign.

Indirect Triggers

Indirect triggers can be set up through bulk actions and workflows:

Bulk Actions

1. Use bulk actions to manually subscribe one or many contacts to your DRIP campaign.

2. Select the contacts you want to add, such as all contacts in the "send next users" list.

3. Run the bulk action, naming it (e.g., "test bulk DRIP"), and execute it to add all selected contacts to the DRIP campaign.

4. Check notifications to confirm the bulk action execution.

Workflows

1. In workflows, set a trigger, such as a contact subscribing to a specific list (e.g., "send next test seed list").

2. Add a delay and an email step, then include a DRIP node.

3. Select the DRIP campaign (e.g., "test DRIP") and save it.

4. When a contact goes through the workflow and reaches the DRIP node, they will be subscribed to the DRIP campaign.

Conclusion

These are the three ways to subscribe a contact to your DRIP campaign: using direct triggers, indirect triggers through bulk actions, and workflows. Thank you for following this tutorial.