Creating Segments of Active and Inactive Contacts

In this guide, we will learn how to create segments of active and inactive contacts based on when these contacts opened your email.

Step 1: Create a Segment of Last 60 Day Openers

1. Click on the Audience tab from the top navigation bar.
2. Click on the Create Segment button on the top right side of the page.
3. Create a segment of last 60 day openers by clicking New Group and then Add Condition.
4. Select contacts in the condition.
5. Choose last email opened in days and enter the number of days since the last email was opened.
6. Select contacts who have opened emails in the last 60 days and click on Save.
7. Click on Update Contacts to see all the contacts which belong to this segment.
8. Click on the Create Segment button on the top right to save this segment.

Step 2: Create a Segment of Inactive Contacts

1. Click on Segments under the Audience tab.
2. Click on Create Segment.
3. Name this segment as Inactive Subscribers.
4. Click on New Group and Add Condition to select contacts that have not opened emails in the last X days.
5. Click on New Condition.
6. Choose Contacts and select last email opened in X days.
7. Select the Greater Condition.
8. Enter 365 days to see all contacts who have not opened emails in the last year.
9. Cross verify and see all the contacts which are in the segment.
10. Save the segment and consider stopping sending them emails.

That's it, and you are good to go!