Creating Shopify Segments for Enhanced Email Marketing

In this video, we explore how to create Shopify-related segments to boost your email marketing efforts. After integrating your Shopify store, you'll automatically find four pre-created segments, each corresponding to an essential use case within the Shopify ecosystem. Let's dive into creating a new Shopify segment.

Step-by-Step Guide to Creating a Shopify Segment

1. Click on the Create Segment button.
2. Type in the desired segment name in the Name field of the form.
3. Click on the Plus New Group button to add a new condition group.
4. Click on the Plus Add Condition button to add a new condition to the group.
5. Click on the Choose an Entity drop-down menu in the form and select Shopify.
6. Click on the Choose an Action drop-down menu in the form.
7. Explore various conditions associated with different segments of Shopify customers.
8. Examine the Order Purchase from Smart Collection feature to choose collections from your Shopify store and segment users accordingly.
9. Select one or more smart collections from the list of available options.
10. To save the condition, click on the Save button and then click on Update Contact to preview the contacts.
11. Click on the Create Segment button in the top-right corner of the modal.

Now, you have a segment consisting solely of contacts who have purchased products from specific collections. This data is valuable for targeting marketing efforts for similar products.

Creating Another Segment

1. Go to the Audience tab, then back to Create Segment.
2. Add a new condition by selecting Shopify, then clicking Choose an Action.
3. Focus on the condition of Product Purchases to target customers who have bought one or more items.
4. Select one or more products from the drop-down list of products in your Shopify marketplace.
5. Save the condition and proceed to update the contacts.
6. If no one has purchased the selected products, edit the condition and explore other options for Shopify.
7. Consider additional conditions, such as the Last Order Placed condition, to identify customers who have recently made purchases.
8. This condition requires input on the number of days since any last purchase was made.

Now that you know how to supercharge your Shopify marketplace with SendX as your email marketing tool, happy creating! Stay tuned for more videos like this!